What is the Big Picture? How to Get Your Strategy in Order

hand with compass overlooking mountains below
hand with compass overlooking mountains below
Photo by Anastasia Petrova on Unsplash

All good strategies apply strengths to maximize opportunities.

Research your Market

IBIS Research

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Image for post
IBIS screenshot of Physiotherapy in Australia
table for market space research
table for market space research
Table you can use to fill in basic market data
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Image for post
Sketch of Porters Five Forces

Who has the power in your industry? Buyers or Suppliers.

Customer bases are getting nibbled by their own customers.

Shouldn’t I Just Do a SWOT?

Other Knowledge Sources

PEST

PEST four-square matrix
PEST four-square matrix
PEST matrix

POLITICAL / LEGISLATIVE

ECONOMIC

SOCIAL / CULTURAL

TECHNOLOGICAL

Your PEST With Implications

PEST with Implications example
PEST with Implications example
PEST with Implications Example

Written by

Writes about strategy, storytelling, messaging, and communication…Prone to bouts of fiction.

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