Understand your Customer’s Self-Concept and Reflect it Back

Unhappy portrait of unshaven man in profile
Unhappy portrait of unshaven man in profile
Photo by Christian Beuhner on Unsplash

Self-Image

Your Product Landing Page

Reflecting the Ideal Self-Image

fit man without shirt
fit man without shirt
Photo by Christian Beuhner on Unsplash

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Writes about strategy, storytelling, messaging, and communication…Prone to bouts of fiction.

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