These Marketing Books have Insights You Will Consistently Use

Every client has benefited from these little gems

Archival image of Madison Avenue, New York
Archival image of Madison Avenue, New York
Photo by The New York Public Library on Unsplash
  • easy to understand (plain English)
  • fun to read
  • easy to get

Confessions of an Advertising Man

by David Ogilvy (1963)

I remember some of the headlines I wrote.

I Aint Heavy, It’s My Bladder; The Pool of Relief & Tranquility; The Toilet is Open 7 days a week… more features, rather than benefits. But it was the beginning.

“Unless your advertising has a big idea, it will pass like a ship in the night” David Ogilvy

Ogilvy was the inspiration for Mad Men, which refers to Madison Avenue men. Ogilvy was a fresh and strikingly sharp observer of human behaviour.

Building a Storybrand or Marketing Made Simple

by Donald Miller (2017 and 2020)

Image for post
Image for post

The New Strategic Brand Management

by Jean-Noël Kapferer (2012)

Image for post
Image for post
Photo by Mitchell Luo on Unsplash

Marketing Warfare

by Al Ries and Jack Trout (2005)

man leaps from armoured tank
man leaps from armoured tank
Photo by Chris Geirman on Unsplash

Blue Ocean Strategy

by W. Chan Kim and Renée A. Mauborgne (2012)

blue ocean ripples
blue ocean ripples
Photo by Jonas Verstuyft on Unsplash

Harvard Business Review (HBR) On Strategy

HBR On Strategy book cover
HBR On Strategy book cover
Author photo

The 22 Immutable Laws of Marketing

by Al Ries and Jack Trout (200

22 Immutable Laws of Marketing book cover
22 Immutable Laws of Marketing book cover
Author photo

The One-Page Marketing Plan

by Allan Dib (2018)

The one page marketing plan book cover
The one page marketing plan book cover
Author photo

The Four Hour Work Week

By Tim Ferriss (2011)

person relaxing on beach chair
person relaxing on beach chair
Photo by Solen Feyissa on Unsplash

Written by

Writes about strategy, storytelling, messaging, and communication…Prone to bouts of fiction.

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