Why Storytelling is Good for your Business

Photo by Mike Erskine on Unsplash

Turn information into meaningful encounters

For the last few nights, my 5-year old has asked for the same story. Rumpelstiltskin.

If you don’t know it, a young lady is offered to the king for marriage under the pretense that she can weave straw into gold. Given a pile of straw and a deadline of the morning, she weeps. A strange little…