How to Better Use Social Media For Business

Laptop screen with Facebook images
Laptop screen with Facebook images
Photo by picjumbo on Pexels

Each of these networks has its own special strengths and purposes. Choose the ones that are right for you and fit your capacity and time.

As in life, it is better to be positive than negative, and be full of generosity and kindness when you see things that are great!

Still the gorilla of social media, Facebook has a considerable user base globally. That may be the understatement of the century. According to an Evan Osnos article in The New Yorker, the user base is not only unprecedented in the history of American enterprise, but the 2.2 billion people who log in at least once a month is equivalent in size to Christianity. The article also claims that its precision advertising model, “earns Facebook for ad revenue in a year than all American newspapers combined.”

Facebook TIPS:

  • The more interactions your post gets, the more people will see it
  • Use Facebook Insights to see who is engaging and what posts are popular (or not)
  • If you have images online to share, link to the URL (except for video)
  • Interact with other pages
  • Upload video here natively. Facebook competes with Google, which owns YouTube

Twitter is used by journalists everywhere, bloggers, opinion leaders, politicians, et al. It is perfect for making quick connections and finding people with specific interests. Permissions, opt-outs, the SPAM and CANSPAM and various national email legislation don’t apply, which makes it very easy and fast to form new contacts with industry heavyweights and influential people, without breaching SPAM laws, many of which carry substantial fines. Twitter is also effective as a customer service tool or to announce important breaking events such as service interruptions that will affect people.

Twitter Tips:

  • Twitter is excellent as a Search tool (you don’t even need to post). You can find events and popular #hashtags for your industry
  • By all means, piggyback off national and State event/awareness days. They have well-publicised event #hashtags
  • Try to get noticed/retweeted by the key influencers in your area
  • Repeat your tweets 2 or 3 times, spreading them a few hours apart
  • Add a few images for each tweet

Google Plus is owned by Google so it goes without saying that it is good to use it. The SEO for these posts is excellent, of course, and for that reason alone, I recommend it. The links in Google+ posts are nofollow but the posts appear in search results giving greater exposure than just your website alone, particularly is it is a new site or has few quality inbound links.

While ‘Ripples’ is no longer supported. Google Hangouts on Air are still around although they are now done through YouTube. Here is how to stream live through YouTube and Google+ Hangouts on Air.

Google+ Tips:

  • Use streaming (through YouTube) for focus groups or your expert panel (they can be public or private)
  • For plain text article excerpts, stylise your text
  • Use hashtag.
  • Use polls

These are personal and visual accounts and share slices of life. If your business is strong in visual elements, such as food, art, craft, furniture, Instagram is a good choice. For a business, it’s best to have a personal angle by enlisting someone to make the updates based on their experiences at work (staff/CEO/whoever). Lufthansa, for example, uses pilot photos including through the cockpit window.

Instagram Tips:

  • Remember, companies don’t Instagram, people Instagram.
  • Use 5 to 10-word captions for images
  • Use hashtags
  • Look at what’s popular

This is the network for the highest quality content. Allows you to position yourself for competence and expertise.

LinkedIn Tips:

  • Posts can be 500 to 1,000 words
  • Integrate Slideshare for your presentations
  • Integrate issuu for your reports and booklets
  • Customise the ‘connection’ request
  • Get staff to share them on their profiles so they show up to a proper audience size.
  • Participate in Groups (if you can find a relevant group to you).

This is a very aesthetic network.

Pinterest Tips:

  • Pin professional photos.
  • No hashtags

Almost everyone seems to be doing this now, but this is the recipe I think works best.

  1. After writing your post, get a quality image from a stock site like that is royalty free.
  2. Have social share buttons (to everything) on every blog post.
  3. Send multiple Tweets (at least 3) linking to your article.
  4. Add a photo and link to your Facebook Page.
  5. If it is super newsworthy, submit a version to a media release distribution agency like MediaNet.
  6. Publish on Medium through ‘Import Story’.
  7. Create a 500 words synopsis and publish on LinkedIn and Google+.
  8. Turn your bullet point articles into slideshows with Slideshare.
  9. Turn your SlideShare presentations into videos for YouTube.
  10. Email your list a heads-up with the link.
  11. If you still have time, do some Guest Blogging for other sites.

I hope that gives you a great toolkit. Remember, you have limited time and resources, so pick what you can achieve and schedule in some time each week for your social media.

Photo by from Pexels

Originally published at My Virtual Marketing Manager.

Written by

Writes about strategy, storytelling, messaging, and communication…Prone to bouts of fiction.

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