How To Define Your Mission, Vision, Tagline, and Positioning Statement

These fundamentals help set your business on the right path

Danielle Spinks Earl
7 min readNov 18, 2019

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Photo by Daniil Kuželev on Unsplash

Mission and Vision Statements

When it comes to Vision and Mission, many get these two confused, but there is a difference.

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Danielle Spinks Earl

Independent journalist. Creative writer. Book author. Founder of My Virtual Marketing Manager. Visit and subscribe: https://mvmm.com.au/