Does Your Brand Personality Help Your Business?

Image for post
Image for post
Photo by neonbrand-24 on Unsplash

Developing a brand is about creating relatable and human characteristics for your product or your business.

We Use Shortcuts to Help us Make Decisions

Brand Identity Prism developed by Kapferer 2009
Brand Identity Prism developed by Kapferer 2009
Image Danielle Spinks-Earl

If Volvo Were a Person

Image for post
Image for post
Photo by Jim Basio on Unsplash

If Volvo were a person, how would you describe their personality?

conservative man in suit
conservative man in suit
Photo by Selective Focus on Pexels

Let’s take it further.

If Jeep Were a Person

Image for post
Image for post
Photo by Tolga Ahmeta on Unsplash

What about a Jeep?

How the Brand Personality Affects a Customer

1. Brand as a form of self-expression

New Yorker tote bag
New Yorker tote bag
Photo by Danielle Spinks-Earl

2. Brand as a relationship

accountant signing paper
accountant signing paper
Photo by Helloquence on Unsplash

3. Functional-Benefit Attribute

Harley Davidson insignia on a motocycle
Harley Davidson insignia on a motocycle
Photo by Austin Neill on Unsplash

Categories of Personality

Wrapping Things Up

Written by

Writes about strategy, storytelling, messaging, and communication…Prone to bouts of fiction.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store