A New Way to Build a Brand Style Guide

Use the Identity Prism for a Distinctive and Simple Brand

What is a Brand?

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Photo by Laura Chouette on Unsplash

Simplicity is Key to Brand Success

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Screenshot from Interbrand

What is a Style Guide

Be Succinct and Distinct

Where to start

1. Physical Elements

Logos and Symbols

Usage Rules

Colour Palette

Typefaces and fonts

2. Personality

Tone, Voice, Language

Jargon

Metaphor and Analogies

3. Values/culture

4. Customer Self-Concept

5. Reflecting the self-concept

People use brands as a form of self-expression.

Imperial Leather logo
Imperial Leather logo
Logo from Imperial Leather website

6. Relationship with the Brand

Brand Essence at the Centre

Parting Words — Consistency and Clarity

Written by

Writes about strategy, storytelling, messaging, and communication…Prone to bouts of fiction.

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