This is something I have strong feelings about. — This is something I have strong feelings about. There is a right way to do this and a clumsy, unethical, and ugly way. I want to show you the right way. (For the love of God, please do it the right way.) A bit of background I come at this from two perspectives. Firstly…

Jordan Smith crested down the ski slopes, in mode. He didn’t have a care in the world. Final school exams were in the past. He had aced them. Now he was on holiday. Athletic and talented, Jordan could do anything he wanted. The sun shone gold on the white powder…

These Fundamentals Help Set Your Business on the Right Path — Mission and Vision Statements When it comes to Vision and Mission, many get these two confused, but there is a difference. The Mission statement defines the business’s purpose and objectives. It should have a single objective and an active verb. Although not every company does, the best ones define a business and its purpose…

Turn information into meaningful encounters For the last few nights, my 5-year old has asked for the same story. Rumpelstiltskin. If you don’t know it, a young lady is offered to the king for marriage under the pretense that she can weave straw into gold. Given a pile of straw and a deadline of the…

Humor in copywriting makes smiles and sales! — My favorite ad of all time is a cracker! It’s a nice-looking suburban house. The front door is ajar. We go through and eavesdrop on the conversation. There is a group of women. One is talking. You can’t hear what she’s saying exactly, but it’s funny. Then it becomes hilarious. …

How do you promote something bloody — without showing blood? — I live in a sweet little village. It’s a lovely place —like a retirement resort, full of active older people. A bit like Midsomer Murders — without the murders. There is plenty of sandstone and lovely gardens. We have thirty community groups. Gardening clubs. Photography. History, Chess. Theatre. Arts. Music. …

A mixture of vision, values, strengths and personality can clarify what you do and where you stand — Christina was tall, vivacious, with great ability with numbers. Her Greek family migrated to Australia when she was young. They had a successful greengrocer and worked hard to put the children through school. She worked in the family business on weekends and helped do the books. Years passed. Christina did…

Light up the runway to the paradise of work The other day, I sat down to write for five minutes. Just a bit of an idea. Then I’d do some work. It was clunky and felt like pulling teeth, so I put a Philip Glass CD into the player. Pressed ‘Repeat’. It started to become easier. Then it was…

How I reconciled a ‘mickey mouse’ career instead of a real one — Background: Conversations with God are conducted with pen and paper, automatically. Write your question. Channel the answer. Just like in the book. Here is one of mine. What will I do for my career? Marketing. Do I sustain a serious brain injury? No. Will I have a moral bypass somehow? …