This is something I have strong feelings about. — There is a right way to do this. And there’s a clumsy, unethical, and ugly way. I want to show you the right way. (For the love of God, please do it the right way.) A bit of background I come at this from two perspectives. Firstly, from a Communications journalism perspective. …

Jordan Smith crested down the ski slopes, in mode. He didn’t have a care in the world. Final school exams were in the past. He had aced them. Now he was on holiday. Athletic and talented, Jordan could do anything he wanted. The sun shone gold on the white powder…

These fundamentals help set your business on the right path — Mission and Vision Statements When it comes to Vision and Mission, many get these two confused, but there is a difference. The Mission statement defines the business’s purpose and objectives. It should have a single objective and an active verb. Although not every company does, the best ones define a business and its purpose…

Turn information into meaningful encounters For the last few nights, my 5-year old has asked for the same story. Rumpelstiltskin. If you don’t know it, a young lady is offered to the king for marriage under the pretense that she can weave straw into gold. Given a pile of straw and a deadline of the…

Most prescription drugs compete in choppy waters. Except the rare few that offer a cure. — Ask anyone in pharmaceutical marketing. Diseases are markets. For decades, hepatitis C was a sleeping dragon. There were no obvious symptoms. Many people carrying the virus don’t know they have it. There are no obvious symptoms. Most people had been infected by contact with infected blood. The virus could lie…

What do you do when there’s nothing to see, touch, or smell? — Last week my car went in for registration. It failed. It needs a new air-conditioning belt. And a tensioning pulley — whatever that is. The funny thing was, I just had that part replaced. And the pulley thing. An old friend who is an amazing sculptor doesn’t like taking his…

How we are framing this World MS Day Since 2009, May 30 every year is World MS Day. The current theme is ‘connections’. That means connection with community, self-connection, and connection with quality care. In Australia, the focus of World MS Day is on MS Nurses, as part of connections…

The language learning app is at the vanguard of diversity and inclusion. But that’s not all. — There are 400 languages spoken on my home soil. Know how many can I speak? One. Just one. I shake my head in shame. After a year in Japan, I came back to Australia not being able to speak Japanese well enough. It’s always made me feel, well, deficient. But…

If your heart isn’t into your brand, do this instead — It was a beautiful Autumn morning until it was befouled by a podcast with a ‘branding expert’. He started talking about Nike and Air Jordan as if these brands were new to the world. I was confused. …